CUBO - Sharing Culture CUBO is Gruppo Unipol’s corporate museum, a place where culture is shared. We illustrate Unipol’s identity, cultural heritage and history as well as the social role of insurance through the language of culture and art while always putting people at the heart of our focus. CUBO speaks to adults as well as to the new generations, promoting innovation through educational initiatives and experience showing the impact of technology on topics which the Group considers important. CUBO's role is to collect, safeguard and showcase the Group's artistic and historic heritage with the objective of promoting a knowledge of the past generating awareness of the future as well as faith in the future. It supports collaboration with Institutions and local, national and international outstanding organisations to spread corporate values as we are all well aware that culture is the main tool for social development, inclusion and dialogue. CUBO features various initiatives on the following topics: |art Section dedicated to the forms of creativity and expression of the contemporary world through exhibitions, events, workshops and experimental shows. |future Section dedicated to innovation, motion and new technologies through workshops, shows, events, researches and hands-on experiences. |memory Section dedicated to the Group's artistic and historical heritage displaying its cataloguing and historic memory through events, loans, exhibitions, in-depth analyses and publications. |protection Section dedicated to safety and protection in terms of welfare through multimedia experiences, simulations, events and educational activities. CUBO was established in 2013 to illustrate Gruppo Unipol’s identity, cultural heritage and history through the universal language of culture, thus translating the Group’s challenges into stories, experiences and paths. CUBO aims at: collecting historical material of the companies that form part of Gruppo Unipol being in charge of its research, cataloguing, digitalisation and filing; showcasing, promoting, spreading the knowledge about Gruppo Unipol’s artistic and historical heritage; planning and organising exhibitions, meetings, conventions and cultural events also in cooperation with other public and private subjects; promoting the spread of educational, informative and learning activities in cooperation with Italian and foreign educational institutes, universities, cultural and research institutions; organising cultural itineraries that emphasize the connection between different cultural and environmental asset by promoting the artistic heritage and loaning works of art in cooperation with competent bodies; being part of the integrated metropolitan, regional and national museum network and cooperating with institutions, public bodies and private subjects operating in the cultural sector on a local, national and international level; cooperating with the Institutions to preserve the cultural heritage in agreement with the competent offices and bodies; paying special attention to the relations with public and private associations and institutional bodies operating in similar fields to promote and support CUBO’s cultural activities. CUBO is a vital place open to citizens through interactive, emotion-filled, animated and technological itineraries that allow visitors to enjoy experiences connected with culture, art, safety and innovation. CUBO is located in Piazza Sergio Vieira de Mello inside the Via Stalingrado 37 headquarters: CUBO's initiatives are also set up in the Group’s main branches, which open to the public to become a meeting place where ideas can be exchanged and emotion-filled experiences can be enjoyed connected to Gruppo Unipol’s main values.
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